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The Strategic Imperative: Encouraging Business Owners to View Their Ventures Through Investor Eyes

This article highlights the pivotal role of advisors in guiding business owners’ ventures and encourages them to advocate for entrepreneurs to adopt an investor-centric perspective. By encouraging business owners to view their ventures through the eyes of outside investors, advisors facilitate objectivity, long-term value creation and the identification of strengths and weaknesses. Access to capital (if desired), strategic alignment and accountability are also benefits, ultimately positioning businesses for sustained growth and resilience. Ready for Next's “See Your Business Through the Eyes of an Investor” assessment tool is a practical step for owners to gain insights into their ventures' investor appeal, underscoring the advisor's role in helping an owner succeed.

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From Naïve Novice to CEPA Master: A Journey of Value Acceleration

This is Sean Hutchinson’s personal chronicles the journey of receiving the CEPA designation in 2008, highlighting the challenges and triumphs faced by early adopters in the field of exit planning. Despite initial excitement, the concept of the "exit plan" faced resistance from business owners, prompting the development of innovative strategies like the Value Acceleration Methodology. Through perseverance and collaboration, the CEPA community has grown to 5000 members, marking a significant milestone in the evolution of this specialized profession.

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Talking to Owners About their Leadership as a Value Driver

Human capital is a crucial driver of business value. By advocating leadership and culture as pivotal contributors to transferable enterprise value, professionals can benefit their business owner clients. Understanding the impact of leadership and culture on business value is imperative in client discussions, where emphasizing the potential positive or negative influences on their business's worth is essential. Learn more in this article.

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Is your business increasing your risk of heart disease?

Experts emphasize the importance of living a “heart-heathy” lifestyle – regular exercise, good diet and stress-management practices – to reduce our risk of heart disease. The same basic idea applies to a business. One of the three ways to increase the value or “health” of a company is to reduce risk. This just so happens to come with the added benefit of reducing business owner stress in the long run.

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