Human capital is a crucial driver of business value. By advocating leadership and culture as pivotal contributors to transferable enterprise value, professionals can benefit their business owner clients. Understanding the impact of leadership and culture on business value is imperative in client discussions, where emphasizing the potential positive or negative influences on their business's worth is essential. Learn more in this article.

This webinar was originally presented through the Exit Planning Institute in April 2022 by Ready for Next team members Sean Hutchinson and Rob Johannigman.

Remember the early days in your career when you went to job interviews and you were so keen on impressing the potential employer that you didn’t stop to think if they were right for you?

New client engagements can sometimes feel the same. You want to impress the owner and are so confident you can bring value to their business that you blow past yellow lights. You head straight to the solution without knowing what all the issues are.

Empowering conversations and good client relationships should be mutually beneficial. You both have a voice in determining if you should engage in working together.

It is important to remember the client is the only one who can decide they have a need for your services. You may be the exact person with the exact right solution at the exact right time, and if the client doesn’t think they have a problem requiring you and your solution, then it doesn’t matter.

At RFN, we’re proponents of making the most of smart ideas. We’re resolute in our belief that thought leaders are life-long learners, committed not only to improving themselves but to sharing valuable resources with anyone who may benefit.

Enjoy this book review.

Think of the process as “know, like and trust.”